Intellectual property ("IP") has become an increasingly valuable asset in today’s economy. Whether large or small, every company generates IP assets. The ability to identify and effectively manage and use these IP assets is the hallmark of any fully thriving company. Speakers discussed practical tips for leveraging your IP, including best practices for:

•    Identifying your IP  
•    Protecting your IP
•    Monetizing your IP
•    Creating a useful IP due diligence checklist
•    Handling competitive threats and IP litigation

Discussion leaders and industry panelists include:

Vid Mohan-Ram – Chief IP Counsel, J.R. Simplot Company
Rich Stuppy – Chief Operating Officer, Kount, Inc.
Margaret Niver McGann – Shareholder and trademark attorney, Parsons Behle & Latimer
Dana Herberholz – Shareholder and IP litigation attorney, Parsons Behle & Latimer