Direct Sales & Multi-Level Marketing

Overview People

Located minutes from dozens of successful Utah direct sales and multi-level-marketing (MLM) companies, Parsons Behle & Latimer’s Salt Lake City and Lehi offices are well-acquainted with the culture and concerns of the industry. A full-service law firm, Parsons stands ready to advise direct sales companies of any size, from start-ups to multi-million-dollar organizations. Our attorneys work closely with clients to expertly navigate through growth opportunities as well as legal, employment and regulatory challenges.

Direct sales companies have repeatedly recruited Parsons’ corporate transactions, tax, and banking and finance teams for guidance through complex mergers and acquisitions as well as other industry-specific matters. These include:

  • 501(c)(3) set up and management
  • Commission software agreements
  • Company acquisitions
  • Compensation plans
  • Cross-border transactions
  • Distributor agreements
  • Distributor compliance and discipline
  • Event and vendor contracts
  • FDA/FTC compliance
  • Foreign Corrupt Practices Act
  • GDPR compliance
  • Global intellectual property strategy management
  • International expansion strategy and set up
  • Logistics and customs issues
  • Novel food issues
  • Policies and procedures
  • Product classification
  • Product labeling
  • Product licensing agreements
  • Product registration, domestic and international
  • Promotions and giveaways
  • Sales and marketing tools
  • Social media and ecommerce compliance
  • Supply chain and manufacturing contracts and agreements
  • T&Cs for distributor incentives
  • Website

International expansion is an important and exciting part of any company’s strategy. To enter a new market correctly and avoid missteps is critical. Parsons Behle & Latimer’s team of experienced attorneys will empower your company to launch confidently into uncharted territory, having anticipated all opportunities and obstacles. Our attorneys have personal experience advising direct sales companies in the following countries:

 Argentina  France  Luxembourg  Russia, Ukraine & Kazakstan
 Australia  Germany  Malaysia  Scotland
 Austria  Hong Kong  Malta  Singapore
 Belgium  Ireland  Mexico  Spain
 Bermuda  Italy  Netherlands  Sweden
 Canada  Japan  New Zealand  Switzerland
 Colombia  Korea  Norway  Taiwan
 Denmark  Latvia  Portugal  United Kingdom

Our intellectual property attorneys excel at protecting clients’ ideas, trade secrets and products including trademark and copyright infringement, privacy and unfair competition, while our government regulations attorneys and can deftly guide clients through regulatory requirements at both state and federal levels, including interactions with the Federal Trade Commission, the Utah Division of Consumer Protection, the U.S. Securities & Exchange Commission and the Food and Drug Administration.

Direct sales companies are built on people, and Parsons’ employment and labor department is adept at thoughtfully structuring new organizations as well as counseling existing companies including; employee handbooks; employment agreements; noncompetition or non-solicitation agreements, employee training, worker’s compensation issues, expatriate management and Labor Commission representation and more.

Parsons legal foresight and counsel assist clients in avoiding costly and disruptive legal issues. But when litigation is unavoidable, the firm has a proven track record of successfully representing the interests of direct sales clients including matters of cross-company recruiting; breach of contract; licensing agreements; distributor litigation, partner disputes, non-compete and non-solicitation injunctive relief, defamation, and false advertising claims. Parsons’ team can provide mediation services in disputes involving distributors and competitors.

Click on the “People” tab above to contact an attorney so we may begin to assist your direct sales company today. 


Salt Lake City
Salt Lake City